KUNJUNGAN DAN SOSIALISASI PENDIDIKAN KARAKTER PADA PEDAGANG KECIL DI PENDUNG HILIR, PENAWAR KABUPATEN KERINCI

Abstract

The characteristics of small traders can be seen from the way they run their business, their relationships with customers, and the challenges they face in doing business. but also strengthen their relationships with customers and local communities. Good character values, such as honesty, discipline, responsibility, empathy and integrity. This service uses visits and outreach to small traders, namely Mrs. Yuslinar. The data collection methods used were observation, documentation, interviews, and a social approach. The process of visiting and socializing this activity involves small traders. The target of the activity is to find the character of small traders, such as; honesty, discipline, responsibility, empathy, integrity, justice. Character education is also important to teach small traders about the importance of integrity in trading. They need to be taught not to sacrifice honesty for momentary gain. By prioritizing integrity, this empathy is very important in facing business competition, where small traders can work together and support each other to survive.