BUSINESS MANAGEMENT IN SELECTING THE RIGHT AIRBAG AS A BUSINESS OPPORTUNITY IN SUPPORTING THE DEVELOPMENT OF INDONESIA'S MARITIME INDUSTRY

Abstract

Airbag is a method used to raise and launch ships as well as a means of docking and undocking in shipyards. The business opportunity that can be exploited is the airbag rental business. It is known that airbag providers are still limited, especially for large ships that also require a large number of airbag units for the launching process. The purpose of this study is to elaborate the Business opportunity by determine the airbag rental price with maximum profit. The calculation uses statistical analysis and technical supporting calculations. The results of the calculations show that the Inflatable Marine Airbag has a greater profit than the Niri Rubber Airbag, namely a profit of Rp. 28,560,000, - although with a higher purchase price of Rp. 96,000,000, - and the rental price is Rp. 173.000,-. Therefore, even a more expensive product, if managed through good business management, can be turn into business opportunity that produces better or greater profits.