JURNAL PURNAMA BERAZAM https://ejurnal.universitaskarimun.ac.id/index.php/ILKOM <p>Purnama Berazam Merupakan Jurnal yang diterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Humaniora Universitas Karimun. Jurnal ini merupakan sebagai sarana publikasi karya ilmiah kaum akademisi yang akan menerbitkan artikel dari hasil penelitian baik lapangan maupun kajian pustaka.</p> <p><img src="/public/site/images/frangky/COVER_JURNAL_PUBER_3.jpg"></p> PROGRAM STUDI ILMU KOMUNIKASI en-US JURNAL PURNAMA BERAZAM 2716-1390 STRATEGI KOMUNIKASI DINAS PARIWISATA KABUPATEN PALUTA DALAM PUBLIKASI OBJEK WISATA BARUMUN NAGARI https://ejurnal.universitaskarimun.ac.id/index.php/ILKOM/article/view/686 <p>THE COMMUNICATION STRATEGY OF THE TOURISM SERVICE OF PALUTA REGENCY IN THE PUBLICATION OF BARUMUN NAGARI TOURISM OBJECTS<br>Risma Dona Siregar(1)Faisal Riza(2)Muhammad Faishal(3)<br>risma99dona@gmail.com<br>North Sumatra State Islamic University, Faculty of Social Sciences, Jl. Field Golf, No. 120. Kp. Central, District. Pancur Batu, Deli Serdang Regency, North Sumatra</p> <p>ABSTRACT<br>The purpose of this study is to find out the strategies applied by the Paluta Government in the Publication of Barumun Nagari Tourism Objects. The research method used is descriptive research with a qualitative approach and presents problems that occur in the field by analyzing the Strategy of the Paluta Regency Tourism Office in the Publication of Barumun Nagari Tourism Objects. Data collection techniques using observation, interviews and documentation with Dramaturgy theory. The results of research at the Department of Culture and Tourism of North Padang Lawas Regency obtained that the strategy carried out in the publication of Barumun Nagari. indeed must pay attention to several aspects, among others, by implementing the goals and objectives, programs, and policies that will be made.</p> Risma Dona Siregar Faisal Riza Muhammad Faishal Copyright (c) 2022 JURNAL PURNAMA BERAZAM 2022-11-01 2022-11-01 4 1 1 16 PERAN HUMAS DALAM PROSES SOSIALISASI PROGRAM BEASISWA BAZNAS KEPADA MAHASISWA UNIVERSITAS ISLAM NEGERI SUMATERA UTARA MEDAN https://ejurnal.universitaskarimun.ac.id/index.php/ILKOM/article/view/681 <p><em>ABSTRACT</em></p> <p><em>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; This study aims to find out how the role of public relations in the process of socializing the BAZNAS scholarship program, the supporting and inhibiting factors of public relations in the process of socializing the BAZNAS scholarship program, and the results achieved in the scholarship socialization process. This research is a qualitative descriptive study. Research informants in this study were the Head of Public Relations, Vice Chancellors III, IV, KTU, BAZNAS UIN SU Scholarship Coordinator, and BAZNAS UIN SU scholarship recipients. Data collection techniques using observation, interviews and documentation. The data analysis technique is interactive analysis with the following stages: data reduction, data presentation and conclusion drawing. The data validity technique used is the source triangulation technique. The results showed that the role of Public Relations in the process of socializing the BAZNAS scholarship program to UIN SU students, namely: 1) the role of Public Relations in the process of socializing the BAZNAS scholarship program as a form of contribution built by Public Relations to socialize the scholarship program 2) supporting factors for the role of Public Relations, namely the support from superiors , PR barriers are the lack of external data and information, the lack of skilled human resources in their fields 3) The results achieved by Public Relations in the process of socializing the BAZNAS scholarship program to UIN SU students are the role of Public Relations of UIN SU as a relationship builder, the role of Public Relations as a facilitator, the role of PR to meet the information needs of scholarships for UIN SU students.</em></p> <p>&nbsp;</p> <p><em>Keywords: Role, Public Relations, BAZNAS Scholarship</em></p> Nur Cahaya Muhammad Husni Ritonga Muhammad Jailani Copyright (c) 2022 JURNAL PURNAMA BERAZAM 2022-11-01 2022-11-01 4 1 17 31 HUBUNGAN PESAN DALAM INSTAGRAM “LADYONWHEELS” DENGAN MINAT MODIFIKASI KENDARAAN ( STUDI KORELASI KEPADA PENGIKUT INSTAGRAM LADYONWHEELS ) https://ejurnal.universitaskarimun.ac.id/index.php/ILKOM/article/view/678 <p><strong>&nbsp;</strong></p> <p>Akun Instagram @ladyonwheels menjadi salah satu media sosial yang digunakan untuk menyalurkan minat dengan dunia otomotif dan modifikasi. Penelitian ini bertujuan untuk mengetahui hubungan pesan di Instagram @ladyonwheels dengan minat modifikasi kendaraan. Penelitian ini menggunakan metodologi penelitian kuantitatif. Populasi yangditeliti adalah followers dari Instagram Ladyonweels yang berjumlah 22.100.000 followers pada tanggal 6 november 2021. &nbsp;Pada penelitian ini, pengikut followers Ladyonwheels memiliki karakteristik homogen atau sejenis karena seluruhnya adalah followers akun Instagram @ladyonwheels dengan jumlah sample 100 followers. Analisis data menggunakan uji korelasi. Hasil dari uji korelasi menunjukan bahwa terdapat hubungan yang sangat kuat antara kedua variabel tersebut sebesar 0.806. Dengan signifikansi sebesar 0,000. hal ini bisa dibuktikan dari pesan yang disampaikan melalui instagram ladyonwheels dengan minat followers modifikasi kendaraan, maka dapat disimpulkan bahwa terdapat &nbsp;hubungan yang sangat kuat pada pesan dalam Instagram @ladyonwheels dengan minat followers @ladyonwheels untuk memodifikasi mobil.</p> Muhammad Fikri Vernanda Copyright (c) 2022 JURNAL PURNAMA BERAZAM 2022-11-01 2022-11-01 4 1 32 39 STRATEGI HUMAS PANTI ASUHAN YAYASAN AL AKBAR PEKANBARU DALAM MENGATASI COVID-19 https://ejurnal.universitaskarimun.ac.id/index.php/ILKOM/article/view/673 <p><em>The background of this research stems from the conditions that have occurred at the Al Akbar foundation orphanage since the Covid-19 pandemic that hit the last two years had an impact on the Social Welfare Institution in Pekanbaru so that the donors who initially regularly helped slowly stopped donating. This study aims to find out how the Al Akbar Foundation's public relations strategy in overcoming the conditions caused by Covid-1. As a public relations orphanage, operational institutions certainly need a good communication strategy between parties in overcoming the effects of Covid-19. The type of research used in this study is a qualitative research with a descriptive approach. The methodology used includes data collection, data reduction, data presentation, and depiction. From the results of the study, it is known that the strategy implemented by public relations in overcoming the conditions due to covid 19 can run well, because it applies the first four strategies of the operational strategy approach; both approaches to strategy responsibility; the third is a persuasive and educative strategic approach, and the last is a cooperative strategy approach. Basically the strategy can be implemented by public relations but needs to be improved on a cooperative strategy approach. Due to the presence of covid-19 as donors stopped providing assistance, but problems can be overcome with the responsibility of public relations to maintain harmonious relationships resulting in new collaborations with new prospective donors for a better future at the Al Akbar orphanage.</em></p> Rosmala Susi Artuti Erda Dewi Copyright (c) 2022 JURNAL PURNAMA BERAZAM 2022-11-01 2022-11-01 4 1 40 54 PENGARUH KEPERCAYAAN DIRI TERHADAP KEMAMPUAN PUBLIC SPEAKING DAN LEADERSHIP PADA ANGGOTA GENERASI BARU INDONESIA (GenBI) RIAU PERIODE 2021 https://ejurnal.universitaskarimun.ac.id/index.php/ILKOM/article/view/655 <p><strong><em>ABSTRACT</em></strong></p> <p><em>Self-confidence is an invaluable attribute in an individual in his social life. This is because with self-confidence, a person is able to actualize all his potential such as public speaking and leadership skills. GenBI Riau is a community of Bank Indonesia scholarship recipients in the Riau area. All members of GenBI Riau received special training, especially in the fields of public speaking and leadership. So the purpose of this study is to find out whether there is an influence of self-confidence on public speaking and leadership skills in members of the 2021 Riau New Generation (GenBI). This research uses</em> <em>quantitative method with a correlational approach.&nbsp; The population in this study was 331 members, then using the Slovin formula obtained a sample of 181 respondents. The sample determination technique used in this study is the proportionate random sampling technique.&nbsp; The data analysis technique uses simple linear regression and the coefficient of determination (R<sup>2</sup>). The data analysis techniques used can determine the measurement scale of each variable. The results of the study concluded that self-confidence had a positive effect of 45.8% on public speaking ability and on leadership by 43% on members of the Indonesian New Generation (GenBI) Riau in 2021.</em></p> <p><em>&nbsp;</em></p> <p>&nbsp;</p> Selvia Yunisha Nurjanah Haryati Copyright (c) 2022 JURNAL PURNAMA BERAZAM 2022-11-01 2022-11-01 4 1 55 71 ANALISIS SEMIOTIKA MENGENAI KESENJANGAN SOSIAL PADA FILM PARASITE KARYA BONG JOON HO https://ejurnal.universitaskarimun.ac.id/index.php/ILKOM/article/view/579 <p>The South Korean film Parasite directed by Bong Joon-ho in 2019 managed to captivate many viewers. Bong Joon-ho wants to reveal the life between the rich and the poor through this film. Some of the scenes shown, in fact, have many meanings about social inequality. However, Bong Joon-ho portrayed it through symbols. This research will be analyzed using Pierce's semiotic theory. Therefore, this study aims to prove the meaning of social inequality contained in several scenes in the film by using semiotic theory. We hope that the meaning that Bong Joon-ho wants to convey can be interpreted well. This research was conducted by analyzing the data. The method used is a quantitative approach. The results of the study are discussed using a table that shows the Parasite film scene. The results showed that the film Parasite by Bong Joon-ho had 25 scenes which were analyzed using Pierce's semiotic theory which contained meaning about social inequality.</p> Merrisa Alexandra Dian Rinjani Copyright (c) 2022 JURNAL PURNAMA BERAZAM 2022-11-01 2022-11-01 4 1 72 84 MANAJEMEN KOMUNIKASI MASJID JABAL RAHMAH DALAM MEMPUBLIKASIKAN KEGIATAN RUTINITAS MINGGUAN KEPADA JAMA’AH DI KELURAHAN BARAN BARAT KEC. MERAL KAB. KARIMUN https://ejurnal.universitaskarimun.ac.id/index.php/ILKOM/article/view/693 <p>Komunikasi merupakan salah satu cara manusia untuk memenuhi kebutuhannya baik kebutuhan pokok maupun kebutuhan berkomunikasi. Masjid merupakan tempat ibadah umat muslim dan juga sebagai tempat penyebaran dakwah. Kebutuhan informasi sangat diperlukan oleh masyarakat karena dengan informasi masyarakat bisa menambah wawasan dan pengetahuan. Memenuhi kebutuhan masyarakat terkait informasi mengenai dakwah maka diperlukan manajemen komunikasi dengan menggunakan media yang harus dikelola dengan baik oleh pengurus DKM, sehingga bisa menyampaikan informasi terkait kegiatan Masjid dan juga penyebaran dakwah yang lebih meluas. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan metode manajemen komunikasi, sedangkan teknik pengumpulan data yang digunakan dalam penelitian ini adalah teknik observasi, dokumentasi, dan wawancara. Tujuan penelitian ini adalah untuk mengetahui perencanaan, pengorganisasian, pelaksanaan dan pengawasan kegiatan publikasi informasi kegiatan Masjid Jabal Rahmah. Hasil dari penelitian ini adalah perencanaan, pengorganisasian, pelaksanaan dan pengawasan publikasi kegiatan yang dilakukan oleh pengurus DKM Masjid Jabal Rahmah sudah sesuai dengan Manajemen Komunikasi dengan melakukan perencanaan yang berhubungan dengan kegiatan, waktu, serta brosur yang sesuai dengan tema dan kebutuhan masyarakat dan juga pelaksanaan serta pengawasan yang dilakukan secara berkala oleh pengurus DKM Masjid Jabal Rahmah.</p> Zalmi Dzirrusydi Mitrayati Copyright (c) 2022 JURNAL PURNAMA BERAZAM https://scholar.google.com/citations?user=3CYcP0AAAAAJ&hl=id 2022-11-08 2022-11-08 4 1 85 94