Service Quality on Customer Satisfaction Coffee Batam

  • Moh. Thandzir Politeknik Pariwisata Batam
Keywords: Quality, Satisfaction, Customers

Abstract

This study aims to determine the effect of service quality on coffee customer satisfaction in Batam. The research method used is quantitative data analysis while data quality analysis remains a research priority. Data collection was carried out by distributing questionnaires. The research data collection method was carried out by distributing questionnaires using a five-point Likert scale as a measuring tool. The number of samples as respondents in this study were 100 respondents. The sampling technique used random sampling technique. Based on the results of research on the effect of service quality on customer satisfaction at Coffee Batam, it can be concluded that there is a significant influence on the quality of service to customers at Coffee Batam. That there is an influence of service quality variables on customer satisfaction. The results of this final project can be concluded that a positive experience causes a positive perception of customers. From this study it can be concluded that service quality has a positive and significant influence on customer satisfaction at Batam City Coffee

Published
2023-07-17
How to Cite
Thandzir, M. (2023). Service Quality on Customer Satisfaction Coffee Batam. JURNAL CAFETARIA, 4(2), 411-417. https://doi.org/10.51742/akuntansi.v4i2.1006
Section
JURNAL CAFETARIA JULY 2023