THE INFLUENCE OF PARENTS, SELF-CONTROL, ATTITUDES, PEER INFLUENCE AND FINANCIAL LITERACY ON SAVING BEHAVIOR IN STUDENTS IN BATAM CITY

Abstract

The aim of this research is to evaluate the influence of Parental, Self Control, Attitude, Peer Influence and Financial Literacy on Saving Behavior in Batam City. This research, which was conducted in 2023, used a quantitative descriptive research design. This research targeted 168 active students at Universal University, Batam International University, Batam University, Riau Islands University, Batam Polytechnic University and Ibnu Sina University using non-probability sampling with a simple random sampling technique using the Slovin tool. The collection technique in this research uses a questionnaire as a means of disseminating data to respondents in accordance with the population of the research title whose target is students in Batam City and then analyzed using multiple linear regression analysis. The results of the t test research show that the parental variable is known to have t count (5.690) > t table (1.975), and the significance value is 0.000 < 0.05. So it can be concluded that parental (X1) has a significant influence on the saving behavior of students in Batam City. The self control variable is known to have t count (1.331) < t table (1.985), and the significance value is 0.185 > 0.05. So it can be concluded that self control (X2) does not significantly influence the saving behavior of students in Batam City. It is known that the attitude variable is t (7.209) > t table (1.985), and the significance value is 0.000 < 0.05. So it can be concluded that attitude (X3) has a significant effect on the saving behavior of students in Batam City. The variable X4 peer influence shows that t count (-1.734) < t table (1.985), and the significance value is 0.085 > 0.05. So it can be concluded that peer influence (X4) does not significantly influence the saving behavior of students in Batam City. The financial literacy variable is known to have t count (1.349) < t table (1.985), and the significance value is 0.179 > 0.05. So it can be concluded that financial literacy (X5) does not significantly influence the saving behavior of students in Batam City. The R Square value is 0.619 or 61.9%. This means that (parental), (self control), (attitude), (peer influence), and (financial literacy) have an influence on the saving behavior of students in Batam City by 61.9% and the rest is influenced by other variables.