ANALYSIS OF FACTORS INFLUENCING STUDENTS' INTENTIONS IN TAKING ACCOUNTING CERTIFICATION IN BATAM CITY

Abstract

This research aims to determine the factors that influence students' intentions to take accounting certification in Batam City. This type of research is quantitative research. The type of data used in making this research is primary data. The data collection technique used was a questionnaire method in the form of statements distributed using Google Form with a 5-point Likert scale measurement. The population in this research is accounting students in the odd year 2023 at universities in Batam City, totaling 1.072 people. Sampling used a purposive sampling technique with the Slovin formula which resulted in a sample of 291 respondents. The software used to test the data in this research is SPSS version 25. The results of this research state that Perceived Behavioral Control Influences Student Intentions in Taking Accounting Certification with a calculated t value of 5.231 > t table 1.968 and a significance value smaller than 0.05. Subjective Norms influence Student Intentions in Taking Accounting Certification with a calculated t value of 4.527 > t table 1.968 and a significance value smaller than 0.05. Motivation influences students' intentions to take accounting certification with a calculated t value of 4.951 > t table 1.968 and a significance value of less than 0.05. The next results state that Perceived Behavioral Control, Subjective Norms, and Motivation simultaneously influence students' intentions to take accounting certification (Chartered Accountant) in Batam City.