HISTORICAL INFLUENCE, TOURIST ATTRACTION AND E-WOM ON THE DECISION TO VISIT BATAM VIEW BEACH RESORT

Abstract

This research was conducted with the aim of determining the influence of history, tourist attractions and e-commerce on the decision to visit Batam View Beach Resort. This research uses quantitative techniques involving a sample of 233 respondents using probability sampling techniques. Data collection techniques are distributed through questionnaires which can be accessed via Google Form. The sampling technique in this research used the Slovin formula. Analysis uses validity tests and reliability tests, to test classical assumptions in this research using normality tests, heteroscedasticity tests, and multicollinearity tests, to test hypotheses in this research namely multiple linear regression analysis tests, coefficient of determination tests, t tests and f tests with the help of SPSS 22. The results of this research show that Historical (X1), Tourist Attraction (X2) and E-Wom (X3) partially and simultaneously have a positive and significant effect on the Visiting Decision (Y) of visitors to Batam View Beach Resort. The results of this research indicate that increasing historical and positive E-Wom and building tourist attractions is an important strategy for building visitor loyalty which ultimately encourages consistent visiting decisions.