THE INFLUENCE OF ATTRACTION, ACCESIBILITY, AND AMINITIES ON VISITOR LOYALTY AT OCARINA CITY BATAM

Abstract

Economic growth in a country can be carried out through many activities, and the development of economic activities is vital to have an impact on economic growth. As a result, the tourism industry is a major economic activity that is an important support for economic growth in various countries. Tourism is a source of cash for local governments. Indonesian tourism is very broad and varied, such as cultural tourism, nature reserve tourism, maritime or nautical tourism, convention tourism, agricultural tourism (agrotourism), pilgrimage tourism, hunting tourism, artificial tourism, religious tourism, and many more. One of the largest and most dynamic growth sectors in the external economy is tourism. This research has limitations for difficulties that fall within the scope of the research being investigated based on the context of the problem that has been raised. This research focuses on facilities, accessibility and attractiveness factors in Coastarina Batam City and how they influence repeat business.