PROMOTION, LOYALTY POINTS AND QUALITY OF SERVICE AS A SHAPER OF PURCHASING DECISIONS THROUGH THE BURGER KING APP

  • Florencia Putri Soetanto Surabaya State University
  • Saino Saino Surabaya State University
Keywords: Promo, Loyalty Point, Quality of Service, Purchase Decision

Abstract

This study aims to assess the influence of promotion, loyalty points, and service quality on the purchasing decisions of Burger King application products. This form of research uses hypothesis testing methodology and is quantitative. A total sample of 96 eligible people have purchased Burger King Sidoarjo through the application and the number of samples used at the beginning of the study. This sampling uses a method or questionnaire that is distributed through a questionnaire. The results of the data analysis are as follows: (1) Promotions have a significant effect on purchasing decisions made through the Burger King application; (2) Loyalty points have a significant effect on purchasing decisions made through the Burger King app; and (3) The quality of service has a significant effect on purchasing decisions made through the Burger King app. (4) Promotions, loyalty points, and quality of service affect burger king app purchasing decisions.

Published
2022-07-13
How to Cite
Putri Soetanto, F., & Saino, S. (2022). PROMOTION, LOYALTY POINTS AND QUALITY OF SERVICE AS A SHAPER OF PURCHASING DECISIONS THROUGH THE BURGER KING APP. JURNAL CAFETARIA, 3(2), 10-20. https://doi.org/10.51742/akuntansi.v3i2.609
Section
JURNAL CAFETARIA JULI 2022